Insight

The Scion is a series of vehicles from Toyota that was created to target the world’s next generation of drivers. From the modern design of the vehicles to the attitudinal energy of the marketing, everything about the brand speaks to our future.

Idea

An Electronic Avenue. We wanted to leverage a number of modern electronic sounds that would create a futuristic vibe on the track. Keeping a slow tempo to match the video — while still delivering power and energy through a driving beat.

Illumination

Sexy, dark, cool, intriguing. Our track featured a polarizing vintage bassline to draw in the audience — complemented by a collection of sounds that were inspired by various hip hop, dance and rock instruments.

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