Social Compass is a social media lead generation tool that enables marketers to listen in on conversations across Twitter. And, in turn, identify potential customers through key words from their messages. By reaching the right person with the right message at the exact right time, it led to a 34% Conversion Rate across select channels.
You’re Not Dreaming. Social Compass turned conversion rates of up to 34% into a reality with the pinpointed targeting and timing made possible by their technology. Here we see a dream world come to life in its earliest form leveraging this incredible statistic front and center to break through the clutter.
From concept through execution, we featured this key statistic across traditional direct and digital channels in a series of beautiful dream worlds designed to resonate with our primary target of advertising and marketing professionals.
We evolved the concept into a direct mail slider piece that’s die-cut to feature our key statistic. As well as other direct mail and email materials.