Cotton swabs are a parity product that haven’t seen much innovation over the years — typically only differentiated by brand name. Most typically white. Some with a shade of color. None typically memorable.
Live On The Bright Side. Our vision was to bring a bright new product to the market that brought together a playful name with a wide assortment of fun colors. Designed to stand out at retail and literally pop off the shelf.
A print and digital campaign was developed that featured bold signage to catch people’s eye at the point of purchase along with a series of Cute Tips written in our optimistic brand voice perfect for social posting and sharing.
We had tons of fun coming up with a whole specturm of colorful lines created to light up Facebook, Instagram and Twitter.
