which wich
Turning heads with a unique digital experience
The question mark from Which Wich’s logo inspired this unbranded digital experience designed to pique the curiosity of passersby. After scanning the QR code at the bottom of each mark, consumers would then be driven to download the restaurant app for a chance to win prizes.
A clean design leveraged simple icons for an intuitive user experience with a fun gamification component to draw people in.
The table was set with a whole host of prizes including a few trips, music, gear and mostly deals on food to drive people into the store.
