taco bueno
Generating a bueno idea for user generated content
This social idea for Taco Bueno was designed to garner a bevy of earned media with content shared organically across Instagram and Facebook. Delivering exponential return on program spend.
Our social photo filter leveraged Taco’s Bueno’s iconic logo in a simple, ownable and memorable way. Fans of the brand would use the filter to share #LifeIsBueno Moments across their social feeds for chances to win fun prizes.
Mexico, Muchacos & More!
Every week of this promotion, the idea was to give away a big
#LifeIsBueno trip to a different destination in Mexico.
We would also give away tickets (concerts, sports, etc.) to other snap-worthy experiences, as well as drive people in store with free food like the Muchaco.
#LifeIsBueno trip to a different destination in Mexico.
We would also give away tickets (concerts, sports, etc.) to other snap-worthy experiences, as well as drive people in store with free food like the Muchaco.
Throughout the promotion, weekly winners would see themselves showcased in advertising both in-store and across high-impact billboards.
