scion
Rocking a custom ride with a custom soundtrack
The Scion was a series of vehicles from Toyota created to target the world’s next generation of drivers. From the customizable design of the vehicles to the attitudinal energy of the marketing, everything about the brand spoke to the future.
We leveraged a number of modern electronic sounds to maintain a futuristic vibe on the track. Keeping a low tempo that matched the video with a polarizing vintage baseline, relaying power and energy through the driving beat.
Does the car make the man,
or does the man make the car?
Exactly.
or does the man make the car?
Exactly.
