billy jealousy
Getting noticed comes down to sense of style
We took a men’s grooming brand that had kept a vanilla image for the last twenty years and injected some fresh new attitude. It only made sense for a company that went by the name of Billy Jealousy.
Ready for whatever
This campaign line spoke to our 18-49 Adventurer target male who enjoys living life to the fullest through bold experiences and who believes having a good time always starts with looking good.
Seasonal promotions were spread across the calendar year to promote various product lines.
With products for every type of guy and every type of occasion, Billy Jealousy gives you all the tools needed to undoubtedly be Ready For Whatever.
Beard care was by far our top-selling category however we still showed love for that clean shaven face – plus hair care, body care and even tattoo care.
This Halloween promo was designed to spark a wave of user-generated content from brand loyalists in costume, ready to win prizes with the hashtag #readyforwhatever.
You can always expect to get a wealth of fresh ideas from their team. Creativity is the currency at Anidea.
Bob Kraut
Chief Marketing Officer
,
Billy Jealousy
We learned one key driver for bearded dudes was making sure their facial hair smelled good and being able to choose from a variety of fragrances as seen in this series below.
Here we see the brand continue to come to life throughout out of home and social with our new bold tone that spoke to guys in a voice like it was, well, coming from one of the guys.
