assetbuilder
Increasing brand recognition with a memorable character
We created this campaign with an irreverent new character to turn heads and raise awareness for a traditionally conservative financial services company. Starting with online content that took a lighthearted approach on sharing basic investing principles.
Getting Right Down To The Smart Of It
AssetBuilder™ is a low-cost financial advisor that provides simplified investing, so we made sure our new chief advisor broke things down in a simple way everyone could understand.
The series came to life in a fun and relatable tone that was made palatable for any level of investor to digest.
Everything starring of course that same fun, familiar face… The Smartest Guy
In The Universe.
In The Universe.
Anidea was an asset to our business and nailed our needs with their brilliant creative. Not only that, they are a pleasure to work with.
Bruce Griffith
President
,
AssetBuilder
Here we see the campaign extend offline with a number of executions that continue our untraditional approach.
All targeting an investor audience categorized as not fitting the mold of traditional financial planning models.
All targeting an investor audience categorized as not fitting the mold of traditional financial planning models.
