ADAM HCM provides a host of resources that are second to none with the one and only human capital management platform unified across all 30 countries in Latin America. Their clients: Fortune 500 companies looking to maximize efficiencies and minimize costs by streamlining operations across a singular platform through Latin America. As you can see, the strategy here simply stands out.
We start with a number of mood boards to show how the brand can come to life at a high level — in this case all inspired by Latin America.
We use our selected mood board as visual inspiration for all touchpoints beginning with logo development.
We Are Latin America. That’s where we work. That’s what we represent. That’s who we are. Just take one look and you’ll see this ownable position is communicated through the look, voice and style across every touchpoint of the brand.
From concept through execution, we featured this key statistic across traditional direct and digital channels in a series of beautiful dream worlds designed to resonate with our primary target of advertising and marketing professionals.
