diadem

We surveyed the landscape and noticed most competitors in the semi-precious jewelry world had a light, bright vibe to their brand. Our pieces felt discernibly more decadent, though, so we took a sharp left turn into a lane that was sitting there wide open.

Diadem jewelry has an extravagant style that feels created for royalty with an edge to the design that has attitude. Leading to our positioning line that speaks to the alpha female and how they position themselves.

Savage. Noble. Always.

We went through nearly a thousand photos to identify
the top selected photos for our brand campaign.

Every piece of jewelry was designed to make a bold statement. Obviously, we wanted our brand voice to be just as provocative.

Customers were encouraged to share outlandish confessions for a chance to win jewelry. Here’s one to launch the promo from a reality star on Bravo.

They’re easy to work with, passionate about the work and we love the results. I would recommend Anidea to anyone except my competitors.

Andrea Reich

Founder

Diadem

The campaign came together with a blend of passion, energy, sensuality and mystery. Raw power was captured in every photograph. For in the world of Diadem, every woman has the promise to be a queen.

Welcome To The Savage Nobility