mizzen+main
Sending out emails on the daily in good fashion
Mizzen + Main is a lifestyle men’s clothing retailer coveted for a unique brand of comfort, style and performance. Staying in line with their irreverent persona, we worked on a series of daily emails featuring sharp photos that made sure to put the fashion front and center.
Performance-Wear For High Performers
The company’s flagship stores can be found in upscale shopping districts across the country and its website offers a clean and robust online shopping experience targeting today’s modern professional.
What started at Mizzen with The Best Damn Dress Shirt evolved over the years to a full line of menswear from henleys and hoodies to bombers and britches, and yes, even boxers.
Emails featured product-centric visuals that paired cool threads with a number of fun headlines and descriptions.
Each email linked to thoughtfully developed product pages designed for conversion and cross-selling.
Anidea was able to grasp our brand voice quickly and was very collaborative and flexible working with our team. They consistently delivered spot-on ideas that perfectly matched our vision and needs.
Sabrina Abney
Head Of Ecommerce
,
Mizzen+Main
Promotional emails like these were mixed in throughout to help convert new customers and reengage lapsed users to the brand.
